Holiday Marketing Organization Tips to Save Your Sanity

Most would agree that the holiday season kicks off in early November. For any business owner, it means this time of year is particularly stressful; you need to manage your inventory, book events, and make sure you’re managing your promotions and offers to encourage your shoppers. And if you’re starting to plan in October, you’re too late.

If you’re feeling overwhelmed just thinking about all the work you need to do to prepare for your holiday season, then start by making sure you’re organized. Here are three great tips for staying on top of your marketing organization for a less stressful season. 

Start Early

Starting to plan for the holiday season in summer isn’t strange, it’s normal. This is the time when holiday market applications open, and the down time allows you to pre plan on inventory, marketing strategy, and even getting your website holiday-ready. Once you've brainstormed your full cohesive strategy, begin executing the different pieces early as well. While you don’t need to schedule the campaigns, and you can hold the extra inventory back during your fall markets, having everything ready to go will save you time during the busy holiday season.

Create a Cohesive Strategy

Reaching your full audience takes different channels of communication which is why it’s important to consider every platform and determine what efforts you’ll take to market your business in each. Make sure you’re adding in emails and social media posts to promote upcoming events and promotions. Layer in messages that are fun and honor the season. Schedule different promotions that span different lengths of time. Create interesting offers throughout the season. Doing a little bit of all of these things will help engage interested customers and keep them returning to see what’s next. 

Keep a Calendar

Many swear by their calendars, and that’s with good reason. If you’re trying to be on top of your business organization this holiday season, be sure to put everything in one place so you can easily keep track of your efforts. Color code the different promotion channels you are using and write down when your promotions start when different communication messages send out and write out when you need to promote upcoming events. Schedule time to build your inventory, and to schedule your marketing efforts. Having everything in one place may be daunting to look at, but it will help give you a complete picture and help you track what efforts you need to focus on. 

Your Best Holiday Season Yet

These marketing organization tips will help you stay on top of your holiday business game plan and be less stressed out about the holiday season. Hopefully they can help you have your best holiday season yet!